6 Dallas Shops Vie for Broadlane

DALLAS Six agencies are competing for the $1 million account of Broadlane.

Sources said the contenders are GroupBaronet, Hybrid, Levenson & Hill, The Loomis Agency, The Point Group and Slingshot, all in Dallas.

Gary Stevenson of Marketing/Communications Consulting in Austin, Texas, is overseeing the review, sources said.

The client, a subsidiary of hospital chain Tenet Healthcare, advises healthcare organizations on cost savings. Broadlane also operates a business-to-business exchange that links clients with suppliers. The client has offices in Dallas, San Francisco, Oakland, Calif., Cincinnati and New York.

The six agencies will present capabilities on Jan. 24-25. Two or three agencies will advance to the final presentations, which will be held Feb. 27, sources said.

Broadlane is seeking an agency to handle business-to-business communications through direct mail, collateral and the Internet.

The client did not have any media expenditures in the past two years, according to CMR.