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NEW YORK Is the next big thing on the Web a video content syndication strategy that slices audiences across sites according to niche interests and sells advertising targeting these niches?
How-to online video provider 5min thinks so. Started as a classic destination Web site last year, it has in recent months quietly entered the content distribution game by syndicating its video content to text-focused sites, such as general information destinations Answers.com and wikiHow.com, as well as enthusiasts sites like BackyardGardener.com.
“We
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