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NEW YORK The T.G.I. Friday’s restaurant chain has moved its creative and media account to Interpublic Group’s Deutsch/LA from IPG sister shop McCann-Erickson, the client has confirmed. There was no review. Estimated annual ad spending is $50 million.
“Based on our overall strategic objectives, there was mutual agreement that a change in marketing partner would be appropriate,” said Tom Koenigsberg, vice president of marketing and R&D for T.G.I. Friday’s, in a statement. He did not elaborate.
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