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NEW YORK America Online said it has chosen Aegis Group’s Carat Interactive and Omnicom Group’s Atmosphere BBDO to lead an estimated $50 million Web campaign for its new free Web portal.
The work for Time Warner’s AOL will mainly use text links and graphical Internet ads.
Interpublic Group’s The Martin Agency in Richmond, Va., will handle a modest offline effort consisting of outdoor, newspaper and magazine ads, as well as some TV and radio spots. (OMD handles media planning and buying on that initiative.)
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