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NEW YORK Hertz is reviewing creative and media duties on its ad account, now at Omnicom Group siblings DDB and OMD, respectively, sources said. Estimated account revenue exceeds $4 million.
The New York offices of DDB and OMD are said to be defending against two other unidentified agency teams.
A DDB representative declined comment and referred calls to the Park Ridge, N.J.-based client, which could not immediately be reached.
The car rental giant typically spends more than $50 million annually in major measured media on its brand.
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