Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Dyson Group, which makes high-end, stylized vacuum cleaners for the home, has confirmed contacting agencies about its U.S. advertising account.
Publicis Groupe’s Fallon in Minneapolis has handled the account since 2002, which it won after a review. Fallon and Dyson representatives characterized the split as a “mutual decision.”
Dyson spent $50 million in U.S. media in 2004, per Nielsen Monitor-Plus.
The U.K.-based client has its U.S. headquarters in Chicago, and marketing executive Jeff Hyman is managing the process, according to sources.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in