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LOS ANGELES Tourism Australia is seeking agencies to vie for a global creative and media planning contract, according to the Australian government Web site, where details of the solicitation are posted.
Billings are approximately $50 million over three years, sources said.
The account is split among six agencies worldwide and the review represents an effort to consolidate efforts at fewer shops.
Managing director Scott Morrison said TA is seeking two global agency networks (one each for creative and media planning) with “a strong physical presence” in Australia and New Zealand, the United States, the Far East and Europe.
Interpublic
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