5 Still on the Road for Cooper




ATLANTA – Cooper Tire & Rubber has cut its list to five contenders for its $5-6 million account, but declined to name the finalists.
The shops thought to still be in the hunt are Bozell, Southfield, Mich.; Cramer-Krasselt, Chicago; Harris Drury Cohen, Fort Lauderdale, Fla.; Fahlgren, Dublin, Ohio; and incumbent Fogarty Klein & Partners 312 (formerly Lois/EJL), Chicago.
The other shops on the semifinalist list, which had been culled from an initial group of more than 80 agencies, were Gray Kirk/VanSant, Baltimore, and New York agencies Grace & Rothschild, Warwick Baker O’Neill, DeVito Verdi and Lowe Fox Pavlika.
Long Haymes Carr, Winston-Salem, N.C., had previously announced it had withdrawn.
Cooper, with sales of approximately $2 billion last year, markets tires under the Cooper, Mastercraft, Starfire and Roadmaster brands, primarily through independent tire dealers. Additionally, the company manufactures private-label tires for retailers such as Sears, Roebuck & Co. and Pep Boys.
Cooper is pursuing a growth plan dubbed Cooper 21 that is designed to build the company globally into the next century. It last year acquired Avon Tyres in the U.K. and in January completed its purchase of Dean Tire & Rubber Co. in Louisville, Ky.
Patricia Brown, director of advertising and communications, said a list would be confirmed this week. ¡