5 Spots Tout Apple’s New iPods

Apple Computer last week unveiled five TV spots at a launch event for its new digital music products. Like Apple’s campaign “Switchers,” the ads by TBWA\ Chiat\Day in Playa Del Rey, Calif., feature non-professionals. This time they are wearing the latest iPods with earphones and singing along to pop tunes. Spending was not disclosed. Apple spent nearly $125 million on ads last year, according to CMR.