5 Southwest, Southeast Agencies Are Alive in Contest for Siemens

Siemens Wireless Ter-minals in Richardson, Texas, cut its long list of contenders to seven agencies–including five in the Southwest and Southeast–for its first general market image account, estimated at $7-10 million.
Presenting this week are: Publicis/Bloom, Dallas; Acker-man McQueen, Irving, Texas; McGarrah Jessee, Austin, Texas; The Martin Agency, Richmond, Va.; Long Haymes Carr, Winston-Salem, N.C.; and Euro RSCG Dahlin Smith White, Salt Lake City.
Wolfe/Doyle, a San Francisco roster agency that handled Siemens Wireless trade advertising, will also be considered but is not required to present.
The finalists were selected from “18 or 19” shops that submitted capabilities by the Sept. 19 deadline, according to Siemens advertising manager Brian Renaud.
Renaud said the company will hear presentations at its offices this week and possibly arrive at a decision as soon as Oct. 10. If one of the presentations stands “head and shoulders” above the rest, however, then a choice might be made sooner, he added.
The winner will develop a new branding account for Siemens’ fall launch of its inaugural digital phone products, with assignments in television, radio and print. Existing trade work will also be included for the two-year-old unit of Siemens Business, Santa Clara, Calif.
Each of the agencies boasts a background with high-tech or wireless accounts. Dahlin Smith is best known for its Intel work, while Long Haymes Carr handles BellSouth PCS. Ackerman has done both retail and imaging assignments for Southwestern Bell Mobile Systems, and Publicis/Bloom is Cellular One’s longtime branding agency. Martin works with 360 Communications (formerly Sprint Cellular).
Prior to founding one-year-old startup McGarrah Jessee, principals Mark McGarrah and Bryan Jessee were asked to lead the SBC Communications account at their former shop, GSD&M in Austin.