Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Medco Health Solutions, looking to consolidate direct marketing, public relations and interactive duties at a single agency, has selected five shops to compete for its creative account, sources said.
Sources identified the contenders as Omnicom Group’s Rapp Collins, WPP Group’s Wunderman, Publicis Groupe’s Glow Worm and independent DiMassimoGoldstein, all in New York, and Interpublic Group’s Mullen in Wenham, Mass.
Client executives have briefed the shops and final presentations are expected next month. Billings on the the business, which previously was split among several agencies, are estimated at $20 million.
Medco
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in