5 Shops Pitch Delta Air Lines

NEW YORK Delta Air Lines is reviewing creative duties on its advertising account, with five shops meeting with client executives this week, sources said.

Sources identified the contenders as Omnicom Group’s BBDO, Publicis Groupe’s Saatchi & Saatchi, WPP Group’s Ogilvy & Mather, Interpublic Group’s Deutsch and independent Wieden + Kennedy. The latter is pitching from its Portland, Ore., headquarters, the rest from their offices in New York.

Saatchi is said to be partnering with sister shop Digitas, Delta’s lead creative agency globally. The carrier consolidated its global creative duties at Digitas early last year, after working in the U.S. with SS+K here. The meetings, which began Monday and are continuing today, are taking place at Delta’s headquarters in Atlanta, said sources. Sources expect another round of meetings before Delta makes a selection.

The agencies either did not return calls or referred calls to the client, who could not immediately be reached.

Delta last year spent $20 million in major measured media on its namesake brand, down 44 percent from 2007’s total of $36 million, according to Nielsen Monitor-Plus. Those figures do not include online spending.

In October, Delta acquired Northwest Airlines for $2.8 billion.