5 Shops Hope To Fill A-B's Super Bowl Bill

Anheuser-Busch will screen offerings from at least five agencies that have submitted spots for consideration in the brewery’s Super Bowl TV lineup on Jan. 31.
The company has paid in excess of $1.6 million per 30 seconds to gain category exclusivity during the game, sources said. A-B has bought five minutes in total.
It could not be determined if Budweiser will use a new tagline developed by DDB Needham, Chicago, “Because it’s Budweiser.” The tag has been used in some TV spots on what sources called a test, and could replace “This Bud’s for you.”