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Five New York agencies last week emerged as contenders for the North and South American advertising account of DoubleClick, a provider of online advertising services.
In the hunt are J. Walter Thompson, BBDO Worldwide, Saatchi & Saatchi, Grey Worldwide and Gotham, a DoubleClick representative confirmed.
That field, according to sources, was culled from dozens of submissions from large and mid-sized agencies received by Pile and Co., the Boston consulting firm that is overseeing the review.
Spending is estimated at $20-25 million, and the work includes creative development and placement.
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