5 Have Last Chance For Ga. Gas

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With Georgia’s natural gas industry facing deregulation next year, a sister company of Atlanta Gas Light Co. is in the final stages of a search for an agency to handle its estimated $5-10 million advertising account.
AGL Investments, the marketing arm of AGL Resources, will hear presentations from five Atlanta agencies beginning next week, said Clif Payne, vice president of marketing for the Atlanta-based client.
Austin Kelley Advertising, BBDO South, Cole Henderson Drake, Fitzgerald & Co. and Fricks/Firestone were selected based on their “solid experience in branding, new product launches and in deregulated industries,” Payne said.
Cole Henderson Drake is the agency of record for Atlanta Gas Light, which, as the largest subsidiary of AGL Resources, represents 95 percent of the parent firm’s total resources, according to the client.


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