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5 Get yourself a (second) life
You can race around Pontiac’s test track, check out NBC’s Christmas tree in a re-creation of Rockefeller Center or experience MTV’s Virtual Laguna Beach episodes. Companies of all stripes are trying to figure out how to leverage the popularity of online virtual society Second Life. The venue has its own in-game currency (bought with real-world dollars), and an assortment of companies (including agencies) have invested in its real estate this year.
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