5 Compete for Lipitor

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NEW YORK Five agencies here are competing to handle creative duties on Pfizer’s Lipitor cholesterol drug: Publicis Groupe’s The Kaplan Thaler Group, WPP Group’s JWT, Omnicom Group’s Merkley + Partners, which is the incumbent, and independent mcgarrybowen, sources said. The identity of the fifth shop could not be determined.

Estimated billings are $60-80 million.

The shops were briefed last week and will meet with client executives on Wednesday and Thursday to ask questions about the assignment, said sources.



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