4A's Planners Define Their Lot

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MIAMI BEACH, FLA. The American Association of Advertising Agencies’ Account Planning Conference has grown to become one of the trade organization’s most-popular events, trailing only its annual media gathering. With that shared sense of purpose, more than 700 industry competitors set aside their rivalries to descend upon the Loews Miami Beach Hotel here last week.

The two-and-a-half days of presentations, themed ‘Spark!’ challenged participants to find the inspiration to become the catalysts of brand success within their own companies.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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