4A's Media Conference Tackles Challenges

ORLANDO, FLA. The American Association of Advertising Agencies’ 11th annual Media Conference and Trade Show kicked off today with spirited and freewheeling discussions on technology, measurement and the challenges of “Staying in touch with the consumer” at the Royal Pacific Resort at Universal Orlando.

The conference drew almost 1,100 agency, client and media executives and was marked by an energetic exploration— “honest” was the way one participant described it—of the myriad issues affecting attendees.

Renetta McCann, CEO of Starcom North American and chair of the 4A’s Media Policy Committee, opened the conference with a warning: “The maze that takes us to consumer engagement is becoming more complex.”