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LOS ANGELES–A long process ended in a good start last week, as the American Association of Advertising Agencies and the Internet Advertising Bureau issued the first Terms and Conditions for Internet advertising.
But the T&C’s architects cautioned that much more work remains.
The guidelines for negotiating online media buys “cover the waterfront,” said Mike Donahue, evp/member services of the 4A’s. This includes establishing policies for some basic issues before the two sides, such as cancellation policies, site-redesign notification, insertion orders, makegoods and other topics.
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