4A's Conference Confronts 'Elephant' in the Room

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The 1,100 agency, client and media executives in Orlando for the American Association of Advertising Agencies’ media conference last week brought a renewed energy to the annual gathering.

The event was marked by “a lot more energy than we’ve had in recent years—a sense of optimism that has been lacking,” said Dot DiLorenzo, evp, media director at Los Angeles independent Davis Elen, a veteran of all 11 conferences. Post-9/11, as the industry suffered through recession and conference attendance fell by several hundred, attendees “were calling their offices all day to see if they still had a job,” as one participant put it.

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