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WASHINGTON Two advertising trade associations advise members to have contingency plans allowing agencies to pull ads if there is extensive war coverage.
The American Association of Advertising Agencies sent a letter to members March 13 advising agencies to include clauses in media contracts to “guarantee safe adjacencies away from violent or otherwise disturbing wartime imagery,” president and CEO Burtch Drake wrote. Drake also advised agencies to develop “alternate creative executions that could be deemed more suitable when placed in the midst of war coverage.”
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