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Branding campaigns form the backbone of the massive amounting of marketing behind the food and beverage industry. And while the focus of those campaigns is starting to shift to healthier lifestyles, making sure to get the right message to the right audience is always a challenge.
With that in mind, a new study from Womensforum.com found that twice as many mothers are concerned with their own weight more than the weight of their children. The family of Websites polled more than 1,000 women, and found that 70 percent are regularly worried about their own weight, versus 36 percent who are worried about the weight of their children.
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