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LOS ANGELES Porsche Cars North America is holding a review for its $45 million U.S. media planning and buying account currently at Omnicom Group’s PHD in New York, the client has confirmed, declining to disclose further details.
Sources said proposal requests will go out to at least four shops next week, with responses due back by the first week in December and presentations to be scheduled later that month. It is unclear when the client intends to make a decision.
“We
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