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NEW YORK Novartis today confirmed its selection of Foote Cone & Belding here to handle creative chores on its Gerber account.
Estimated billings are $45 million.
In a statement, the client said, “FCB won the account based upon its ability to provide full services across advertising and marketing platforms on a global basis.”
The Interpublic Group shop participated in a review in which Havas’ Euro RSCG and WPP Group’s Grey, both New York roster agencies of Novartis, also made final presentations in late February.
The
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