$400 Mil. AT&T Wireless In Play

SAN FRANCISCO — AT&T Wireless, which spends $400 million annually on advertising with FCB Worldwide here, will take the account into review, the client confirmed Thursday.

“The time is right for us to look at all aspects of our business. We think it’s natural to review everything, including advertising,” AT&T Wireless spokesman James Peterson said.

Last fall, AT&T announced that it would spin off into four entities: AT&T Wireless, AT&T Broadband, AT&T Business and AT&T Consumer. Sources said that change may have prompted the review. “Something is afoot because of the spin-off,” a source said. Another source says AT&T Wireless is going to become a separate company before the year is out with a separate tracking stock.

The new company will be headquartered in Redmond, Wash., and will focus on mobile Internet business instead of portable telephones.

It is not known if any agencies have been asked to pitch the account but FCB Worldwide here confirmed that it would defend the account.
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