$40 Mil. Snickers to TBWA\C\D

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NEW YORK Masterfoods USA today awarded creative duties on its Snickers brand to TBWA\Chiat\Day, the client said.

The shop here bested its Omnicom Group sibling and 11-year incumbent BBDO, also in New York. Roster shop Nitro, which is independently owned, was the third finalist [Adweek Online, Feb. 28].

Last year, Hackettstown, N.J.-based Masterfoods spent $40 million in measured media promoting Snickers, per Nielsen Monitor-Plus.

Michele Kessler, marketing vice president of established brands at the Masterfoods snack division, said in a statement, “TBWA\C\D in New York has shown an outstanding ability to connect with consumers and drive growth on our businesses for Skittles and Starburst.





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