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Three Midwest shops with strong retail backgrounds are among the finalists for Mail Boxes Etc.’s $20 million account.
Surviving a cut from an initial group of 13 agencies in the running for the business are Doner in Southfield, Mich.; Campbell-Ewald Advertising in Warren, Mich.; Bernstein-Rein Advertising in Kansas City, Mo.; and McCann-Erickson, Los Angeles, the lone shop in the client’s home state.
Executives from the San Diego client will visit the finalists this week to give creative and strategic assignments, said Jeff Tritt of the Rojek Cutcher Group in Columbus, Ohio, the consultancy overseeing the review.
Final presentations will be made in San Diego on June 27 and 28.
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