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NEW YORK PNC Bank this week met with four agencies in preparation for final presentations in the bank’s review of creative and media duties on its advertising account, sources said.
The shops are Interpublic Group units McCann Erickson and Deutsch, both in New York, Omnicom Group’s TBWA\Chiat\Day in New York and Publicis Groupe’s Leo Burnett in Chicago, confirmed Jane Bedford of The Bedford Group, the Atlanta-based consultancy that’s managing the process.
Though Bedford confirmed the agencies that remain in contention, she would discuss no other details.
Sources described this week’s meetings, which took place at the agencies, as work sessions.
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