Accenture’s global creative review has entered the work-session stage, with final presentations scheduled for early next month, according to sources.
The list of hopefuls has evolved since September, when sources identified five contenders for the account.
No longer in the picture are Interpublic Group’s The Martin Agency in Richmond, Va., and WPP Group’s JWT in New York, said sources.
At the same time, Publicis Groupe’s Saatchi & Saatchi in New York has emerged as a contender, sources said.
The other finalists are said to be the same: Omnicom Group’s BBDO, Dentsu’s mcgarrybowen and the longtime incumbent, WPP’s Young & Rubicam, all in New York.
Global media spending on the brand was not available. In the U.S. alone, spending approached $30 million last year and $20 million in the first eight months of 2010, according to Nielsen. Those figures don’t include online spending.
The four finalists either declined to comment or referred calls to the New York-based client, which could not immediately be reached. Accenture launched the review way in May, with a representative saying at the time that it was an “ideal time to take a fresh look at our advertising and explore some new and innovative approaches.” Y&R has handled the business since the mid-1980s.
The review comes in the wake of Accenture cutting ties to golfer Tiger Woods amid the fallout from his extramarital affairs. Before that split — in December 2009 — Woods had been featured in the business consulting firm’s ads for six years.