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The White House Office of National AIDS Policy and the Centers for Disease Control and Prevention have tapped several ad agencies to create a public service campaign that aims to halt the spread of AIDS.
The shops in-clude Ciociola & Co. in New York, Leo Burnett in Chicago and TBWA\Chiat\ Day in San Fran-cisco. There was no review. The agencies will cre-ate PSAs for the pro bono TV, print, radio and Internet campaign, which is expected to break in early January.
“There has been a general feeling that the disease is not taken as seriously as it should be,” said Bob Kuperman, president and CEO of the Americas, TBWA Worldwide.
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