Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
4 Give Consumers control
It was only a matter of time. User-generated content exploded on the Web (and will continue to do so if Google has anything to do with it), trickled onto TV, and now marketers are handing over control of their most valuable airtime: the Super Bowl, at $2.5 million for 30 seconds. In-game advertisers like Doritos, Chevrolet and the NFL held contests inviting the public to create commercials for Feb. 2’s broadcast of Super Bowl XLI, but only Doritos plans to air the winning entry during the game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in