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ATLANTA The U.S. Virgin Islands heard final presentations for its tourism account from four shops this week, sources said.
According to sources, agencies vying for the advertising business are: Omnicom Group’s BBDO and incumbent WPP Group’s J. Walter Thompson, both in Atlanta; Sanna Mattson MacLeod in Smithtown, N.Y.; and The Campbell Group in Baltimore.
The USVI’s advertising expenditures in 2002 amounted to $7 million, per TNS Media Intelligence/CMR. The client spent only $1 million on ads in first-quarter 2003.
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