4 Finalists Compete for Cellular South

ATLANTA Four agencies will compete in the final round of Cellular South’s $8-10 million review, the client confirmed.

Jana Long, advertising manager for the client, said independent agencies archer>malmo in Memphis, Tenn., which handles project work, and Cramer-Krasselt in Chicago; Havas’ Arnold in McLean, Va.; and MDC Partners’ Crispin, Porter + Bogusky in Miami have advanced.

Sources said agencies would present branding projects in early February. A decision is expected in mid-February.

Incumbent Fletcher Martin Ewing, an MDC Partners shop in Atlanta, has declined to defend the account, which it has held for five years.

Officials at Select Resources International in West Hollywood, Calif., which is overseeing the review, declined to comment.

Cellular South does business in Mississippi, coastal Alabama and Florida, and Memphis, Tenn. It has licenses to provide service in Arkansas, but has not moved into that market.