4 Emerge To Poach Egghead.Com

Egghead.com, one of the first retail chains to abandon traditional stores in favor of operating in cyberspace, has started a search for its first national agency.
The Spokane, Wash.-based company is talking to four undisclosed shops from around the country about its estimated $10 million account. The four were chosen from an initial list of 10, said John Brodeur, the company’s Portland, Ore.-based chief marketing officer.
A winner, to be selected sometime next month, will handle creative, media and interactive duties, Brodeur said. “The mission for agencies is: What’s our branding message?” he said. The company has traditionally handled ad duties in-house.
Egghead shuttered its remaining 80 retail stores in February after switching to an “Internet commerce” strategy. The company now operates three Web sites, which sell over 40,000 products annually directly to consumers.
The company reached a peak of 250 stores and about $900 million in revenues in 1995. It changed its name from Egghead Software to Egghead.com in February, closed the rest of its stores and laid off about 750 of its 1,000 employees. The company is projecting revenues of over $100 million for its next fiscal year.