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Seeking to tap the urban market and those influenced by it, Anheuser-Busch has hired a Los Angeles video production company for a series of spots promoting Budweiser as a product of “hip hops.”
It is the first work for A-B from C Front in Los Angeles, which creates, among other things, music videos, said Danny Scott, ethnic marketing manager at the St. Louis brewery. The first spot broke Feb. 8.
“The brand wants to be cognizant of all its consumers,” Scott said.
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