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NEW YORK Four contenders have reached the second round of Philips Electronics’ global media review, sources said.
The contenders are: the incumbent, Aegis’ Carat, Publicis’ Zenith Optimedia, Omnicom Media Group and WPP Group’s Mediaedge:cia, according to sources.
The next round of presentations is set for mid-January. Agencies and clients declined comment. The review is expected to take six months to complete, the company said, indicating that the new media agency structure will be in place by April.
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