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NEW YORK Bartle Bogle Hegarty has snared U.S. creative duties on Diageo’s Smirnoff Ice following a pitch against the incumbent, WPP Group’s J. Walter Thompson in New York and London, Diageo said on Monday.
The brand was backed by about $35 million in U.S. spending last year, according to TNS Media Intelligence/CMR.
Still in play are international duties, with billings estimated at $15 million, now handled by JWT. Both BBH and JWT remain in contention for that assignment, along with Omnicom Group’s AMV BBDO in London.
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