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LOS ANGELES The Checkers Drive-In chain has parted with independent Amalgamated in New York and placed creative chores on its estimated $35 million ad account in play, according to Kim Francis, the client’s director of communications.
Along with Checkers, creative on sibling Rally’s drive-ins is included in the review.
Consultancy Select Resources International in Santa Monica, Calif., is currently sending information requests to a group of undisclosed agencies.
The Tampa, Fla.-based chain of more than 800 quick-serve restaurants will conduct its search over the summer with an eye toward hiring a new agency by the fall.
Checkers
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