339-Unit Franchise Group Issues RFPs

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DALLAS Smoothie King has issued a request for proposal to public relations and marketing firms, sources said.

The Kenner, La.-based smoothie franchise plans to hire one or more agencies to provide the services under a one-year contract that will be renewable up to three years, according to sources. The company has a marketing budget of $750,000, which does not include media; franchisees place their own media, sources said.

The client, which positions itself as “The original nutritious smoothie” and uses “Be good to yourself” as a tagline, is looking for firms to handle public relations services and develop an overall marketing plan.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in