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NEW YORK MDC Partners’ Crispin Porter + Bogusky in Miami has landed a new global creative assignment from Microsoft following a review, the client confirmed today. Fallon in Minneapolis, a Publicis Groupe shop, was the runner-up, sources said.
Spending on the effort will likely be about $300 million, per sources.
Two other shops, WPP Group’s JWT and Interpublic Group’s McCann Erickson, both here, were cut in an earlier round.
The winning agency will develop a global campaign defining Microsoft to consumers in the context of its mobile, Vista and Live platforms.
“Crispin
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