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L’Oréal has consolidated its Plenitude account at IPG’s McCann-Erickson, shifting global creative duties on the line of facial skincare products from Publicis in New York and Paris, sources said. Global ad spending for Plentitude is estimated at more than $30 million, sources said. Publicis, a longtime L’Oréal roster shop, continues to handle a number of L’Oréal brands, including hair-care products Garnier Nutrisse, Garnier Lumia and Garnier Fructis.
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