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3 Unite brands for Charity
The concept is a simple one: create a color-coded product line for a specific cause and share in the benefits—from profit sharing to image boosting—while also donating part of the proceeds to charity. So far, six global brands have joined co-founders Bono and Bobby Shriver’s cause, (Product) Red, to fight AIDS in Africa. American Express, The Gap, Converse, Emporio Armani, Motorola and Apple all introduced Red products and agreed to turn over part of the profits to The Global Fund.
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