With 3 Top Execs Gone, Euro Defends Intel

Last May, with a hand-picked team of new leaders in place, Euro RSCG New York CEO Ron Berger declared the agency ready to “lay the groundwork for the next generation.”

But that groundwork is shifting under his feet. Three of those new leaders have left in the past five months: Berger’s No. 2, the executive creative director and the agency’s strategy chief. And now the Havas shop is beginning what figures to be a grueling, months-long struggle to defend Intel, a key client since 1996 and one of Euro’s five largest global accounts.

The challenge comes on the heels of the departures of Euro New York president John Berg in May, ecd Kevin Roddy to Bartle Bogle Hegarty in August and evp, chief strategy officer Marian Salzman at the end of this month.