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Bertelsman Web Site Offers Ad Opportunity
NEW YORK–Bertelsmann Direct, a division of Bertelsmann AG, plans to launch a Web site this year to sell compact discs. It is seeking an agency to handle advertising for the new venture.
The German-owned entertainment conglomerate is scheduled to meet with three agencies this week about what sources say will be a $5-10 million account.
A client representative confirmed the agency finalists: DiMassimo Brand Advertising,
Hanft Byrne Raboy & Partners and Griffin Bacal, all New York.
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