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ATLANTA YellowPages.com has cut the list of contenders for its $4 million advertising account to four shops, sources said.
The finalists are Omnicom Group’s GSD&M in Austin, Texas, and WPP Group’s Ogilvy & Mather, Havas’ Euro RSCG and independent Venables, Bell & Partners, all in San Francisco. There is no incumbent.
BellSouth of Atlanta and SBC Communications of San Antonio jointly bought YellowPages.com last November for about $100 million. The new venture is based in Pasadena, Calif.
Charles
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