3 in Running for $25 Mil. 21st Century Biz

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LOS ANGELES At least three agencies will participate in the review for 21st Century Insurance’s estimated $25 million broadcast, print and outdoor advertising account, sources said Friday.

The client will see presentations from Hakuhodo-invested Mendelsohn Zien in Los Angeles, as well as independent RPA and Dentsu’s Colby & Partners, both in Santa Monica, Calif., according to sources.

“We are in an ad-agency review,” said a rep for the Woodland Hills, Calif.-based company, which offers automobile, motorcycle and umbrella insurance in California and car insurance in Arizona, Illinois, Indiana, Nevada, Ohio, Oregon and Washington.



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