Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Omnicom’s Alcone Marketing Group, independent David & Goliath and Interpublic’s McCann Worldgroup have emerged as finalists in the California Lottery Commission review, the client has confirmed. Independent Ignited and Publicis Groupe’s Publicis & Hal Riney did not advance.
Primary incumbent BBDO was eliminated prior to the semifinal round.
All of the contenders are pitching with media partners, with bids led by their California offices. Alcone is a roster shop, already handling the lottery’s promotional chores.
The client spent $35 million on ads last year and nearly $100 million in major media from 2006-09, per Nielsen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in