2 Creative Directors and Account Chief Leave to Open Grant, Scott & Hurley
SAN FRANCISCO–Three Goodby, Silverstein & Partners staffers have left the agency to start their own San Francisco-based shop. Art director Grant Richards and copywriter Scott Aal, both associate creative directors at Goodby, and account director Brian Hurley have teamed up to create Grant, Scott & Hurley, which opens Oct. 1.
“We know this town doesn’t need another new agency,” said Hurley, 33, “but we still feel it’s the right place and time for us to start one. There’s always room for people to do great work.”
The partners said they do not yet have any clients. “By next year at this time, we hope to have at least three to four, small to medium-sized clients who consider us partners,” Hurley said.
“We’re getting the sense that clients who work with big agencies [lack] the attention they really want That’s why we don’t want to grow too fast.” said Richards, 38, who is following in the footsteps of his father, Stan Richards of The Richards Group.
Richards and Aal, 35, are responsible for Goodby’s award-winning “See what develops” campaign for Polaroid.
Hurley was hired from Leo Burnett three years ago to work on Goodby’s “Got Milk?” campaign. He most recently worked on Nike and Foster Farms, among other accounts.
Rich Silverstein, Goodby’s principal and co-creative director, said he understands why young, talented ad people want to make their own mark. “Sometimes, I wonder if we make it look too easy. But I [see] why they want to go out and try it for themselves,” he said.
Separately, another new ad agency emerged in San Francisco last week. Eric Roos of Black Rocket and Martin Lauber and Colin Cook, from the now-defunct Northern Lights Interactive, have opened Swirl Inc.
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