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NEW YORK Three Interpublic Group agencies have reached the final round of a review for Kaiser Permanente’s ad account, the consultant overseeing the process has confirmed. Estimated billings are $40 million.
Deutsch LA in Marina del Rey, Calif., Campbell-Ewald in Los Angeles and Warren, Mich., and McCann-Erickson, pitching with its Humancare division in New York, have received briefing packages and will have meetings with the client in December, said David Melancon of consultancy Brandstream, which is managing the review for the Oakland, Calif.,
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