3 Interpublic Shops Reach Kaiser Finals

NEW YORK Three Interpublic Group agencies have reached the final round of a review for Kaiser Permanente’s ad account, the consultant overseeing the process has confirmed. Estimated billings are $40 million.

Deutsch LA in Marina del Rey, Calif., Campbell-Ewald in Los Angeles and Warren, Mich., and McCann-Erickson, pitching with its Humancare division in New York, have received briefing packages and will have meetings with the client in December, said David Melancon of consultancy Brandstream, which is managing the review for the Oakland, Calif., client.

Final presentations are in mid-December, with a decision scheduled before Christmas.

Three agencies that had been considered did not advance: Omnicom Group’s TBWA\Chiat\Day and WPP Group’s J. Walter Thompson and Ogilvy & Mather, Melancon said.

The health maintenance organization claims 8 million members in nine states and the District of Columbia and about $23 billion in 2002 revenue. (The nation’s largest HMO, BlueCross BlueShield, has 80 million members and $163 billion in revenue.) The client has said it wants to consolidate its communications, now spread out among several regional agencies.

IPG’s Initiative handles planning and buying and Omnicom’s Rapp Collins handles direct. Both of those assignments could become part of the process, the client said, but it has not yet been determined if and when.